Capture Critical Intelligence
about practices, clinicians, and office staff members
Customer Relationship Management (CRM) Designed for Healthcare
Tracking Works
is a web‐based healthcare CRM solution built specifically for the healthcare industry—designed especially for medical practices that are dependent on referrals.
It was developed by Marketing Works, a marketing consulting firm that specializes in healthcare business building and strategic thinking. It allows you to….
Monitor Referral Volume
to proactively identify trends, formulate strategies to improve growth, and respond with agility to changing market conditions
UNCOVER—AND RESOLVE—SERVICE ISSUES
that can impact relationships with referring offices, with built-in issue reporting and resolution tracking
MAKE COMPLEX DETAILS EASIER TO GRASP
Tracking Works is designed to capture complex relationships in healthcare markets, such as physicians working at multiple locations and practices affiliated with large health networks.
Strategically Plan
future sales calls, marketing campaigns, and other outreach efforts to dynamically manage relationships and increase referrals
Kudos to You
capture and share positive feedback to energize your team and generate a positive work environment
Frequently asked questions
How does Tracking Works compare to Salesforce?
Don’t get us wrong. We have immense respect for Salesforce as a groundbreaker and industry leader in CRM.
That said, we have also had multiple experiences with healthcare organizations who chose the Tracking Works healthcare CRM solution—in some cases after years of using SalesForce—because they were not successful in customizing SalesForce to:
- The specific realities of how a marketing team in a medical practice operates
- The unique processes involved in developing, growing, and maintaining profitable relationships with referring physician offices
Tracking Works has proven successful for these clients, as a healthcare CRM solution built, from the ground up, for medical practice sales teams—built by and for healthcare management and marketing professionals
What can a CRM do for you?
In a nutshell, the Tracking Works healthcare CRM solution is a powerful tool that helps sales, marketing, and relationship development staff:
- Easily access the information they need to understand the big picture of how customer relationships are affecting their business
- Develop proactive, on-target sales, marketing, and relationship-building strategies, and make better, more data-driven decisions
- Organize and prioritize their daily work
- Measure the outcomes of their efforts
- Demonstrate the sales and marketing team’s value to senior leadership
- Maintain transparency and accountability for results
What it is the price of Tracking Works?
The pricing model for Tracking Works takes the mystery and unpredictability out of healthcare CRM pricing. Tracking Works makes it simple for medical practices of any size to budget for a robust healthcare CRM solution that meets their needs. Our competitive price structure is transparent and easy to understand—just one flat licensing fee for the first year to allow for setup costs, followed by an even more affordable annual subscription fee.
Most Tracking Works customers opt for a three-year contract that allows them to lock in a lower subscription rate for multiple years. With Tracking Works, customers can set up as many users as they need to meet their operational needs. There are no per user, per month fees that can add up significantly or force you to limit access to this valuable data. Product enhancements are made annually, based on client input, and are included in your annual subscription fee.
There are multiple options for importing referral data into Tracking Works. We will discuss your needs and price this separately from your subscription fee. Client customizations are available.
Marketing Works is happy to prepare a quote for your organization after a consultation to assess your CRM needs.
Have more questions?
For additional information, or to arrange a free CRM needs assessment, contact Marketing Works at 717-852-7171, or send an email to bhayward@marketingworks.net.
Contact Us for a Demo
To arrange a demo and initial Healthcare CRM needs assessment, contact us directly at 717-852-7171 or bhayward@marketingworks.net or complete our contact form.